Branding

Brand identity is much more than just a logo and colour palette, it’s what sets an organization, person, product or service apart.

We help build, rebuild and/or evolve your brand identity as a unique enabler of your business organizational culture and lasting uniqueness

Brand Strategy - Defining your brand

Whether launching a new brand or revitalizing an existing one, defining your brand provides clear definition and direction. Because it’s how you define your competitive advantage that will ultimately determine whether or not you’ll have one.

Transforming research into insight and insight into strategy, we empower businesses to harness the value locked inside their brands. We partner with our clients to define what their brand stands for today and where it will stand tomorrow.

Brand Identity - Articulating your brand

There is a big difference between bringing a brand to market and bringing a brand to life. The signals you choose to articulate your brand message tell consumers how they should react to it.

By tapping into people’s sensory inputs, we identify and develop brand signals that articulate brand experience. Image Mapping, Verbal Identity, Visual Identity and Packaging Identity are just a few of the tools we use to provide the structure and flexibility for your brand to adapt to its environment and consumers’ ever changing expectations.

The Brand Building Process

Research & Discovery
We start by delving deeply into what makes your organization stand apart – your history, challenges, competition, audience, and opportunities. We want to know where you come from, where you are, and where you want to be tomorrow. We sit with your customers and analyze your competitors, all to arm our team with the information to build a powerful, unique brand.
Strategic Brief & Creative Design
With the necessary research and knowledge intact, we develop a branding brief that outlines the target audience and their motivations, a brand’s unique selling proposition (USP), support for that position, tone and any other input that is critical for developing the brand.
Brand Implementation & Stewardship
Our work doesn’t stop when a brand is established. We constantly work to ensure a brand is properly implemented throughout all marketing materials in a way that the integrity of a brand is maintained.

Brand Positioning
Brand Development
Logo Design
Brand Identity Design
Corporate Identity
Event & Initiative Branding

Interested in our Branding Services?

Whether you want to rebuild your existing brand or give a new one the best first impression for a new product or service launch, we can help. From naming to logo design to brand positioning and development, we’ll make sure your brand is as polished as possible