Webmercial
A Webmercial is simply a promotional video that you put on your website. It can vary in length anywhere from 30-seconds up to 5 minutes. A Webmercial can show your product in action, take a tour of your facility, introduce the owner or key employees or educate the consumer as to why they need your product or service. Each Webmercial package is customized to meet your needs and your budget!Online Marketing
Video Marketing is a way of promoting your product or service through the use of VIDEO. We help you incorporate this video into your Online Marketing mix, through the use of customized video sharing and YouTube. We will help you develop Key/Tag words, work with your social media presence and customize your video player to match your website. Our Online Marketing services can help bring more potential clients to your website, keep them on your site longer and improve their experience with your company.Social Media Integration
Whether you have your social media sites up & running or are waiting for them to be perfected, we can help you go further with your social media through the use of Video. We can help you set up your accounts, upload your videos and use them strategically to generate a buzz about your company. They used to say someone needs to hear your name 7 times before they use your services, but now, with social media, it has jumped to over 30 times! You need to be out there now, and we can help you.Promotional Videos
These videos tend to run longer than a Webmercial and provide a complete overview of a company, person, product or service. Promotional Videos are typically 5-15 minutes in length and can include: facility tour, product demonstration, owner or key employee interviews, client testimonials, product or service in action, photos of past jobs, graphics & much more. Typically a Promotional Video is accompanied by a complete script and professional Voice-over. A Promotional Video can be used online, on DVD, at a trade show, on sales calls or via an in-house system. Promotional video packages are customized to meet the needs and budget of the client.Corporate Videography
Corporate Videography covers a wide range of specialties. Whether you are looking for a basic Webmercial or a full-service Promotional Video, we can help! Our Corporate Videography services can go much further as well. Do you have an annual event that needs coverage? Is there someone retiring that you'd like to spotlight in a light-hearted video to show at their upcoming farewell party? Do you often generate large bids, and feel a bid-specific video could help you close the deal? There are many opportunities for corporations such as yours to utilize our services.Live Webcasting
A Webcast is a live event streamed online that can be viewed by anyone, anywhere with an internet connection. It can be educational, informative, humorous, etc. A Webcast can be viewed live and archived for later viewing. It can be free, password protected or pay-per-view. A Webcast is ideal for sales or product demonstrations and is an excellent marketing opportunity!
Consulting, Customer research, Concept development and Brand identity
Video production as a part of a company’s branding strategy (storytelling video), photo shoots for online stores (product photos), Lookbook and campaign.
Event production
Creating, executing and managing launch events for new brands, concepts and new fashion collectionsAudiovisual concept design
Public Relations
Consulting, Writing Public Relations plan, Executing Public Relations plan, Monitoring and evaluating execution as well as amending, where necessary, PR and Communication plan, Social media management
Brand
identity is much more than just a logo and colour palette, it’s what sets an
organization, person, product or service apart.
We
help build, rebuild and/or evolve your brand identity as a unique enabler of
your business organizational culture and lasting uniqueness
Brand Strategy - Defining your brand
Whether
launching a new brand or revitalizing an existing one, defining your brand
provides clear definition and direction. Because it’s how you define your
competitive advantage that will ultimately determine whether or not you’ll have
one.
Transforming
research into insight and insight into strategy, we empower businesses to
harness the value locked inside their brands. We partner with our clients to
define what their brand stands for today and where it will stand tomorrow.
Brand Identity - Articulating your brand
There is
a big difference between bringing a brand to market and bringing a brand to
life. The signals you choose to articulate your brand message tell consumers
how they should react to it.
By tapping into people’s sensory inputs, we
identify and develop brand signals that articulate brand experience. Image
Mapping, Verbal Identity, Visual Identity and Packaging Identity are just a few of the tools we use to
provide the structure and flexibility for your brand to adapt to its
environment and consumers’ ever changing expectations.
The Brand Building Process
Research & DiscoveryWe start by delving deeply into what makes your organization stand apart – your history, challenges, competition, audience, and opportunities. We want to know where you come from, where you are, and where you want to be tomorrow. We sit with your customers and analyze your competitors, all to arm our team with the information to build a powerful, unique brand.
Strategic Brief & Creative Design
With the necessary research and knowledge intact, we develop a branding brief that outlines the target audience and their motivations, a brand’s unique selling proposition (USP), support for that position, tone and any other input that is critical for developing the brand.
Brand Implementation & Stewardship
Our work doesn’t stop when a brand is established. We constantly work to ensure a brand is properly implemented throughout all marketing materials in a way that the integrity of a brand is maintained.
- Brand Positioning
- Brand Development
- Logo Design
- Brand Identity Design
- Corporate Identity
- Event & Initiative Branding
Interested in our Branding Services?
Whether you want to rebuild your existing brand or give a new one the best first impression for a new product or service launch, we can help. From naming to logo design to brand positioning and development, we’ll make sure your brand is as polished as possibleRoll Up Banner |
Event Poster |
Event Flyer |
Event Ticket |
GDM was founded by young and energetic people and still
have journalists throughout our global media relations teams. We believe that
when speaking to the media, the right approach, content and attitude are just
as important as having the contacts. We anticipate the media agenda and
communicate our clients’ stories in a compelling way, often creating entire
story packages for reporters and bloggers. We also know that being responsive
and knowledgeable is critical.
We excel at making complex stories resonate from
high-level business media to the consumer press.
Media relations services include:
·
Image
and product branding
·
Blogger
relations
· Press releases, articles and SEO
·
Feature
tracking
·
Media
events – round tables, press conferences, virtual events
·
Media
tours
·
Media
training
·
Messaging
workshops
·
Photography
·
Product
launches,
·
Product
review programs
·
Rapid
response to breaking news
·
Social
media press releases